Expanding Urban Cultural Production:

Operational Landscape of 60 Million Chickens

Abstract

This research paper tackles the principle question of how operational landscapes operating at a territorial scale are impacting rural communities. The spatial design disciplines, as stewards of the built environment, need to take concerted steps to broaden their scope of design related to the franchise-driven space of corporate America. No longer can the permanence of architecture fall victim to the dynamic and flexible systems that created it. As such, this paper will present a case study focusing on Costco's forthcoming chicken plant in Fremont, Nebraska as a form of "urban” cultural production constructed to service the 60 million rotisserie chickens sold by Costco wholesale stores each year.